In a desperate bid to swim through the capitalist world of makeup that is plagued by large corporations clawing at our cash, it is refreshing to find some black owned beauty brands that actually work for a racially-conscious market. One way that you can integrate intersectionality into your everyday life (especially if you are white), is to support these brands, and make sure that people of colour get the recognition they deserve. Not only are the brands below owned by people of colour, but they usually cater to people other than white people. Check out the awesome brands below!
Black Up Cosmetics (www.blackupcosmetics.com)
With everything ranging from false eyelashes, to bold matte liquid lipsticks to foundations, Black Up Cosmetics’ tag line is “The makeup expert for women of colour”- so you know you’re in good hands. With an interactive feature to find your perfect foundation shade, picking your foundation has never been easier! On an menu, you can choose your skin colour, undertone, preferred finish, and preferred formula, so you can walk away with the perfect foundation for you! Be sure to check out their other fantastic products.
Beauty Bakerie (www.beautybakerie.com)
This brand has taken the internet by storm with their confectionary themed cosmetics- including Lip Whips (a liquid lipstick, available in metallic and matte colours), So Icy Illuminators (powdered highlighters in ice cream tubs), and their Sprinkles glitter. Shades can range from nudes, to pastel pinks, to metallic bubblegum, to royal blue, and so much more! This brand will have you coming back for seconds.
Pink Stiletto Cosmetics (pinkstilettocosmetics.com)
A brand that tries it’s hand at everything, Pink Stiletto could be your one stop shop for all your beauty needs. Foundations, highlighters, lip palettes, brow pomades, you know name- they’ve got it. You can even order foundation samples if you are unsure on what colour is for you. They ship internationally (except for Italy, due to customs), so you can grab your fix from anywhere!
Coloured Raine (www.colouredraine.com)
Coloured Raine’s matte lip paint has shot to fame after being compared to Jeffree Star’s liquid lipstick (y’know, minus the racism- read about that shenanigan here), with subtle nudes that will last all day, to bold colours that will make the best beauty aficionados turn green with envy. They also stock single eyeshadows, as well as their own magnetic palettes, so you have total freedom to pick your own shades from their extensive list.
Fashion Fair (www.fashionfair.com)
A veteran within the beauty industry, Fashion fair was founded in the late 50’s when the owner, Eunice Johnson found a distinct lack of makeup for people of colour. This then led to to develop her own range, which rose to fame in the 80’s as it became the front runner for makeup for people of colour. After a rebrand in 2008, they have come back in full force, supplying foundations, lipsticks and concealers especially for people of colour. Foundations come in a variety of undertones and formulas, so you can find one that is just right for you.
The House of Flawless (thehouseofflawless.com)
Initially an online store until February 2017, where they set up shop in Simpsonville, South Carolina, The House of Flawless has their own brand of liquid lipsticks and foundations (currently only available in store). You can book in for one of their glam sessions, where they will apply your makeup for you, ready for you to face the world feeling and looking glamorous, with their own brow specialist, eyelash technicians and much more! They also stock haircare, skincare, and even beauty accessories such as LED mirrors and ring lights! What more could you want in a shop?
Juvia’s Place (www.juviasplace.com)
With their African themed eyeshadow palettes featuring beautiful pigments in a variety of shades, its not difficult to see why Juvia’s Place has become a huge hit with beauty bloggers and YouTubers alike. Don’t fancy investing in a palette? No problem- you can also stock up on single eyeshadow shades. Surprisingly affordable for an indie brand gone viral, this brand won’t leave you out of pocket, but will leave you with a stunning eyeshadow palette in your makeup kit.
Shea Moisture (www.sheamoisture.com)
Praised for their use of natural ingredients that help to nourish skin and hair, Shea Moisture have expanded their range to include makeup and skincare, as well as their famous haircare products. Specialising in uber moisturising products for black hair, this brand was started in 1912 by Sofi Tucker, after she would sell shea nuts at the village market, and slowly started formulating products including shea in them. Her legacy is continued by her grandchildren, who have adapted the brand for the modern day, featuring foundations, eyeshadows and much more in their cosmetics range.
Black Opal Beauty (www.blackopalbeauty.com)
Launched in 1994, Black Opal Beauty was created in response to a lack of products that dealt with issues such as hyper pigmentation and oil control. They have recently undergone rebranding, creating sleek and modern packaging to house their innovative products. A huge range of foundations (many including SPF protection) in many different formulas, lipsticks, lip glosses, skincare and much more are included on their website, at a fraction of the price of your usual beauty brand.
Featured photo: Credit to Black Up Cosmetics